If your color-treated hair is in need of soft volume, hydration, and color protection, you can't go wrong with Pureology PureVolume BlowDry Amplifier. In addition to infusing hair with body and flexible bounce while blow-drying, its lightweight ZeroAlcohol™ formula with heat-activated volumizers creates long-lasting fullness and enhances color brilliance in fine to medium hair types. The exclusive AntiFadeComplex® maximizes color retention.

Who It's For: For adding soft volume to fine to medium hair types with color-treated hair.

How It Works:

• AntiFadeComplex® is an exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens to keep hair soft, shiny and healthy.
• Advanced Volumizing Micro-Emulsion Technology penetrates the hair shaft to create volume from within without weighing hair down.
• Multi-weight proteins of soy, oat, and wheat strengthen and repair hair from within.
• Signature aromatherapy blend of ylang ylang, lemon, and chamomile provide soft, natural body.
• Organic botanicals of white tea, frankincense, and myrrh offer natural conditioning.

Suggested Use: Spread evenly throughout damp hair. Blow dry using brush or fingers for maximum volume. Do not rinse.

• Adds long-lasting volume and flexible bounce while blow drying.
• Offers color protection and enhances color brilliance.
• Moisturizing and detangling formula stops scalp flaking and itching.
• Lightweight, non-sticky, non-flaky ZeroAlcohol^TM formula.
• Perfect for fine to medium hair types.
• Exclusive AntiFadeComplex maximizes color retention.
• Nature-infused formula with organic botanicals and 100% vegan ingredients.