- Description
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Not only does Pureology PureVolume Shampoo reveal the natural fullness of your hair, it also infuses hair with moisture and protects color from fading. This ZeroSulfate® shampoo gently cleanses without stripping color, and thanks to its exclusive volumizing technology, it leaves your hair bouncy, lustrous, and radiant.
Who It's For: Recommended for color-treated hair in need of soft volume.
How It Works:
- AntiFadeComplex® is an exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens to keep hair soft, shiny and healthy.
- ZeroSulfate® formula with no added salt, derived from coconut, corn, and sugar, gently cleanses without stripping color, delivers rich lather, and optimizes color retention.
- Advanced Volumizing Micro-Emulsion Technology penetrates the hair shaft to create volume from within without weighing hair down.
- Multi-weight protein complex from soy, oat, and wheat strengthens and repairs hair from within.
- Signature aromatherapy blend of amber, mandarin, and ylang ylang provides body and allergen-free fragrance to invigorate and refresh.
- Organic botanicals of lavender, ylang ylang, and sandalwood offer natural moisture and conditioning.
Suggested Use: Apply to wet hair and lather. Rinse. Repeat if necessary.
- Product Info
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Beauty Benefits
- Hydrates and brings out the natural body and fullness of hair.
- Offers color protection and enhances color brilliance.
- ZeroSulfate® formula gently cleanses without stripping hair color.
- Exclusive AntiFadeComplex maximizes color retention.
- Nature-infused formula with organic botanicals and 100% vegan ingredients.
Haircare Key FeaturesContains Antioxidants, Natural and Organic, No Animal Testing, Sulfate FreeHaircare ConcernColor-Treated - Awards
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Pureology 2010 Winner Best All-Natural Shampoo Line - New Beauty Magazine
- All of Bloom
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Skin Type: Normal/Combination
Sensitive Skin
Complexion: FairTried-and-True
"i've used every type of Purology & love them all"
Skin Type: Oily
Non - Sensitive Skin
Complexion: FairFuller Healthy Shinier Hair - So Worth It!!!
"I have very fine hair that needs serious help to give it some much needed volume. I have looked high and low and tried tons of products to find a shampoo that would give me volume as well as some shine. My hair no longer has that weighed down flat look anymore and it really helps the color shine through and looks so healthy and full. I love the compliments I have been getting since I started using it. A little does go a long way and it is so worth the splurge. Love...Love...Love!!!!"
Skin Type: Normal/Combination
Sensitive Skin
Complexion: FairWorth The Splurge
"This is great shampoo if you have flat hair"
Skin Type: Dry
Non - Sensitive Skin
Complexion: MediumWorth The Splurge
"Works great!"
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: FairAlways In My Bag
"This is excellent for my color-treated hair. I've used this shampoo for years, in all types of weather, in all types of climates, on vacations, at home. Everywhere. It never lets me down, and makes my hair feel clean and healthy."
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: OliveWorth The Splurge
"This is the only shampoo and conditioner I use! It's great to keep color from fading and the smell is amazing. "
Skin Type: Normal/Combination
Sensitive Skin
Complexion: FairCan't Live Without
"This is by far the best product to keep your color true and prevent fading."
Skin Type: Normal/Combination
Sensitive Skin
Complexion: FairWorth The Splurge
"This stuff is wonderful. It gently cleanses color treated hair without stripping it. And it smells divine. If only it weren't so expensive!"
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: FairWorth The Splurge
"I had originally tried a sample of this that I received in my BloomBox. I liked the smell and the way my hair felt so I decided to go ahead and order it. So glad I did. Just remember, a little goes a long way!"
Skin Type: Normal/Combination
Sensitive Skin
Complexion: MediumWorth the splurge
"I've always wanted to try Pureology, and I'm glad I did! Smells great, and leaves my hair soft and manageable. "
Skin Type: Normal/Combination
Sensitive Skin
Complexion: Olive
"I just tried a sample that was sent and it is impressive, smelled wonderful and my hair looked fuller and felt so silky after.""
Skin Type: Normal/Combination
Sensitive Skin
Complexion: FairWorth the splurge
"This is great! It's very concentrated (I learned the hard way) but if you just use a small amount and lather up in your hands before applying to hair it's amazing.""
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: Fair
"Great all-natural (vegan) product that gives healthy body & volume to hair without build up. Refreshing scent too!"
