- Description
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Advanced hydrating technology and pure natural ingredients make the Pureology Hydrate Shampoo the perfect choice for color-treated hair. Its luxurious, moisturizing formula gently cleans your hair and scalp without stripping color. The ZeroSulfate® formula delivers a rich lather while infusing hair with essential hydration and color protection. The exclusive AntiFadeComplex® maximizes color retention.
Who It's For: Recommended for dehydrated, color-treated hair.
How It Works:
- ThermalAntiFadeComplex® is an exclusive blend of potent antioxidants and full spectrum UVA/UVB sunscreens to keep hair soft, shiny and healthy after styling.
- ZeroSulfate® formula with no added salt, derived from coconut, corn, and sugar, gently cleanses without stripping color, delivers rich lather, and optimizes color retention.
- Advanced Hydrating Micro-Emulsion Technology penetrates the hair fiber to deeply moisturize from within.
- Multi-weight protein complex of soy, oat, and wheat strengthen and repair hair from within.
- Signature aromatherapy blend of ylang ylang, bergamot, anise, and patchouli provides allergen-free fragrance to invigorate and refresh.
- Organic botanicals of rose, sandalwood, and green tea nourish hair.
Suggested Use: Apply to wet hair and lather. Rinse. Repeat if necessary.
- Product Info
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Beauty Benefits
- Gently cleans and conditions hair and scalp without stripping color.
- Provides color protection and enhances color radiance.
- Strengthens and repairs hair from within.
- Keeps hair soft, shiny and healthy.
- Formulated with pure organic botanicals and 100% natural ingredients.
Haircare Key FeaturesContains Antioxidants, Natural and Organic, No Animal Testing, Sulfate FreeHaircare ConcernColor-Treated, Dry and Brittle - Awards
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InStyle Best Beauty Buys2012 InStyle Best Beauty Buys - Best Shampoo for Color-Treated Hair Pureology 2010 Winner Best All-Natural Shampoo Line - New Beauty Magazine
- All of Bloom
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Skin Type: Dry
Non - Sensitive Skin
Complexion: FairCan't Live Without
"LOVE LOVE LOVE! A little bit goes a long way, and after a month of use, my hair has never looked or felt better! Shiny, healthy, and manageable! "
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: OliveWorth The Splurge
"I thought this seemed very pricey for a shampoo, but I received a deluxe sample and learned that this is very concentrated. A little goes a long way. I used this on a 1 week vacation where I was doing alot of swimming and spent time in the sun and my color held up very well. I will probably splurge on a full-sized bottle very soon."
Skin Type: Normal/Combination
Sensitive Skin
Complexion: FairWorth The Splurge
"I love this product it makes my hair so silky smooth! It is so worth the extra money for the quality of the product!"
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: FairCan't Live Without
"This product never disappoints :)"
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: FairWorth The Splurge
"Great shampoo, does not fade color"
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: FairCan't Live Without
"This is the best shampoo I have ever used. It leaves my hair super soft and smells amazing."
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: Very FairTried-and-True
"i have been using this shampoo for years and i love it. doesnt leave my hair greasy and it smells great! "
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: OliveWorth The Splurge
"A little goes a long way with this shampoo so if you feel off put by the cost, don't. The bottle will last you a while. That being said, I have brazilian keratin and color in my hair. I used this shampoo while I waited for it's conditioner counterpart to arrive in the mail (they were out of stock when I initially ordered the shampoo). It worked well but I didn't feel that I experienced the huge difference in my hair as some of the other reviewers have. However, once I coupled it with it's counterpart shampoo, I noticed a huge difference. I love this stuff. Not sure if it's just the conditioner that works well or it's the combination of them both but I've become a loyalist."
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: MediumTried-and-True
"Make my hair really smooth. Love it!"
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: MediumWorth The Splurge
"All time FAVORITE!"
Skin Type: Dry
Non - Sensitive Skin
Complexion: FairCan't Live Without
"Just like my Pureology Hydrate condition review, I cannot live without this shampoo. I have tried so many others throughout the years but always come back to this. It is perfect. I only get swayed to try others because I hope to save money and find something better or equal but I never do!"
Skin Type: Normal/Combination
Sensitive Skin
Complexion: FairTried-and-True
"Wonderful Product! Great smell, and great value, as a little goes a long way. Great for color treated hair."
Skin Type: Dry
Non - Sensitive Skin
Complexion: FairWorth The Splurge
"Worth every penny. Pureology is the best sulfate-free shampoo I've come across. Color-safe, wonderful to your hair, etc. "
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: FairWorth The Splurge
"Worth every penny if you color your hair. This shampoo definitely makes your color last longer. "
Skin Type: Oily
Sensitive Skin
Complexion: FairAlways In My Bag
"Outstanding product! Moisturizes, preserves color and has the most refreshing scent. Can be used very sparingly so a regular sized bottle lasts longer than other shampoos."
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: DarkWorth The Splurge
"I didn't purchase this from Bloom and am reviewing for the product only. I'm a male and don't color my hair BUT I like/love the hydrate conditioner so it made sense to try the shampoo. This makes my hair extremely soft (yet not heavy or oily), smells mild/nice and has a good ingredient list. I have to pay close attention to push out very minimal product as this really lathers well with a tiny amount of it. Literally, my medium texture, short, textured hair requires only about a pea sized amount of this. I really like it. One con is maybe the packaging--it's a bit feminine, which could put off a male buyer. Who really cares though? The scent is very unisex.
While I like this shampoo and it is cost effective, I may stick with my Nioxin or Paul Mitchell shampoos due to the tingle/stimulation and then mix this in every now/again. I'll always have the hydrate conditioner on hand though. "
Skin Type: Normal/Combination
Sensitive Skin
Complexion: FairCan't Live Without
"I have been using this shampoo on my colored hair for at least 5 years. I love it and refuse to use anything else. It keeps my color from fading and is extremely gentle, but does a great job cleaning my hair... It also smells wonderful. I also love that it is vegan - not sure how that pertains to a shampoo, but it makes me feel better about using it."
Skin Type: Normal/Combination
Sensitive Skin
Complexion: FairWorth The Splurge
"I don't mind spending the extra money, with this being concentrated you don't use that much so it ends up lasting just as long or longer than other products. "
Skin Type: Oily
Non - Sensitive Skin
Complexion: MediumWorth The Splurge
"My favorite shampoo. I LOVE IT! My scalp breaks out from just about everything else. I use this and the matching conditioner. "
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: OliveCan't Live Without
"totaly worth it!! I LOVE IT!! i never spend alot a money on hair stuff but i wont live without this stuff its GOOD!!!"
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: FairWorth The Splurge
"I was skeptical due to the cost, however after reading all the reviews I decided to try it. I'm so glad I did. All is true! My hair looks and feels great. It's an amazing difference and you really only need a small amount."
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: MediumWorth The Splurge
"If you color your hair with red dye, you know that it fades fast. I've tried every shampoo on the market that claims to preserve color but Pureology is the only one that works for me. The color stays so true that my hairdresser doesn't have to pull the color through the entire length of my hair anymore when I go for touchups. Love this stuff!"
Skin Type: Dry
Non - Sensitive Skin
Complexion: Very FairWorth The Splurge
"Of all the different brands of shampoo I have tried, this is the one I keep going back to"
Skin Type: Normal/Combination
Sensitive Skin
Complexion: FairWorth the splurge
"Color your hair? If you do this shampoo will keep it just as when you left the salon. Also it is so environmentally friendly, which is hard to come by with a shampoo. It is the color stay solution!"
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: MediumMy guy loves it!
"This is a great shampoo. Gentle to hair, leaves hair shiny, moisturized and healthy and has a great smell. A little goes a long way so the price is well worth it."
Skin Type: Dry
Non - Sensitive Skin
Complexion: Very FairTried-and-True
"Great shampoo for preserving color. It cleans well and I only need to use a tiny bit for my long hair, so it lasts a really long time. Since it's sulfate-free, you have to work it a little to get it to later. But it's totally worth it because it's so gentle on your hair. I never use anything else after coloring my hair.
"
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: Medium
"Love this shampoo gives it body and helps with dry hair."
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: MediumCan't live without
"I started using this shampoo when it first appeared on the market. It is truly a hydrating shampoo which I need for my permed hair. I love the scent and while it is pricey, it takes just a dime-sized amount to cleanse."
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: Medium
"this product doesnt lather, but it does clean your hair! dont use a large amount, or the shampoo wont completely rinse out and will weigh your hair down."
Skin Type: Oily
Non - Sensitive Skin
Complexion: MediumMiracle worker
"Love this stuff! A little goes a long way, and it works wonderfully. I had such damaged hair that it was a daily battle, but after using this shampoo regularly, my troubles are gone!"
Skin Type: Dry
Sensitive Skin
Complexion: MediumWorth the splurge
"This shampoo leaves my hair silky and soft and very easy to style. The lather and smell are great too!"
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: MediumWorth the splurge
"Love this shampoo! I have thicker somewhat wavy hair and when I use this with the conditioner hair feels softer and is smoother. It just looks better after blow-drying, more polished, like I came from the salon!"
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: Fair
"This shampoo really makes your hair feel pure. It has an herbal smell, like tea. I used this shampoo with the hydrate conditioner and my hair feels soft and silky!"
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: FairWorth the splurge
"This is the best shampoo I have ever used!"
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: OliveWorth the splurge
"I was first introduced to this shampoo by a stylist. I love the tingling feel it has on my scalp. I had dry brittle, damaged hair. I noticed my hair felt silky and manageable after intial use. Because of the cost, I use this every other wash. "
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: MediumCan't live without
"Of all the different salon shampoos I've tried this is the only one that leaves my fine thin hair soft and silky without weighing it down. "
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: FairTried-and-True
"love it ""
Skin Type: Normal/Combination
Sensitive Skin
Complexion: FairWorth the splurge
"This is the best shampoo I have EVER used. It cleans hair like a clarifying shampoo but still hydrates without leaving my scalp oily. Definite recomend."
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: MediumWorth the splurge
"This shampoo leaves my hair very soft and shiny. Doesn't strip the color!"
Roxy Howe/For the Love of Beauty
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: FairTried-and-True
"This is a fabulous shapoo experience in a bottle, gentle to hair and color-treated hair, leaves hair shiny, moisturized and healthy and the herbal scent offers a multi-sensory experience all its own.A little goes a long way so the price is well worth it. Love this shampoo! One of my faves."
Skin Type: Oily
Non - Sensitive Skin
Complexion: MediumCan't live without
"This is a Great smelling shampoo. No sulfate, Super concentrated, so I use very little to cleanse."
Skin Type: Normal/Combination
Sensitive Skin
Complexion: FairWorth the splurge
"My red color has never lasted this long. Go sulfate-free you will not regret it. Especially if you have dry curly hair! I have had one bottle of the small size and it's lasted me 5 months. Comparable shampoos are gone within 2 months for me. It is a great bang for you buck."
Skin Type: No
Non - Sensitive Skin
Complexion: No
"I really like this shampoo it makes my scalp and hair feel really clean. "
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: MediumTried-and-True
"This is my favorite Pureology shampoo. Smells great and isn't heavy. It's just the right amount of hydration for my dry, thin, curly locks."
Skin Type: Normal/Combination
Non - Sensitive Skin
Complexion: MediumWorth the splurge
"Pureology is great! It may seem expensive at first but you don't need to use hardly any product and it last forever. My hair feels hydrated and shiny when I use this product!"
